Our New Brand:
Dear Friend of Ashaya,
It has been over two years since I started writing these letters to you. 28 long months that have flown by. And we are finally launching.
We are launching the world’s first recycled sunglasses made from packets of chips! And we couldn’t be more excited
Dear Friend of Ashaya,
Three months is such a long period of time but also, so short. Like every quarter in our little world of Ashaya, so much has happened, but we are not there yet.
We’ve scaled up our lab into a micro pilot plant of sorts, we have grown as
Dear Friend of Ashaya,
An interesting little incident happened with Jayashri, our informal worker.
Wide-eyed and usually with a wide smile, Jayashri works part-time with us. She leads the pre-processing processes at Ashaya of washing and shredding plastic packets, and sometimes even dabbles in some of the more complex processes like filtration
Dear Friend of Ashaya,
Just as we started inching towards some sort of normal, the northeast part of the world had other ideas.
I would love to just dive in but it’s thoroughly disheartening when we still live in a world where large-scale invasions are a thing. It puts the concept of
Dear Friend of Ashaya,
Where do I even start?
The last three months have been a whirlwind – like other earlier whirlwinds, but maybe with an increased velocity that makes flying by the seat of my pants more real than metaphorical.
Let’s start with people.
While
Dear Friend of Ashaya,
Everything isn’t always hunky-dory, especially in the start-up world. And we know this, but when you see it happening in slow motion, it’s quite daunting.
So far, we had really ridden our luck, making swift progress where it mattered – early breakthroughs, validated direction, and some sort of
Dear Friend of Ashaya,
It is a strange time to write to you about our progress at Ashaya.
As history anticipated, the second wave is throttling us here in Pune and India. Fortunately, we have been healthy so far, but many of our friends, our extended families,
Dear Friend of Ashaya,
It’s 2021 already, and an entire month of the new year has almost passed.
We have made a ton of progress in the last three months, but we still feel like
Dear Friend of Ashaya,
My goal is to keep you in the loop as this journey unfolds. To start with, you can expect updates every quarter. If you see us falling off a cliff
