Our New Brand:

Letters To Our Friends

Letter #8: Patience Is Mostly A Virtue, Right?

Dear Friend of Ashaya,

An interesting little incident happened with Jayashri, our informal worker.

Wide-eyed and usually with a wide smile, Jayashri works part-time with us. She leads the pre-processing processes at Ashaya of washing and shredding plastic packets, and sometimes even dabbles in some of the more complex processes like filtration

By |2022-08-18T18:34:16+05:30August 18th, 2022|

Letter #6: A Numbers Game

Dear Friend of Ashaya,

Just as we started inching towards some sort of normal, the northeast part of the world had other ideas.

I would love to just dive in but it’s thoroughly disheartening when we still live in a world where large-scale invasions are a thing. It puts the concept of

By |2022-02-27T12:14:35+05:30February 27th, 2022|

Letter #5: Humans, Machines & Control

Dear Friend of Ashaya,

Where do I even start?

The last three months have been a whirlwind – like other earlier whirlwinds, but maybe with an increased velocity that makes flying by the seat of my pants more real than metaphorical.

Let’s start with people.


By |2021-11-25T16:21:22+05:30November 25th, 2021|

Letter #4: Two Steps Forward, One Step Back

Dear Friend of Ashaya,

Everything isn’t always hunky-dory, especially in the start-up world. And we know this, but when you see it happening in slow motion, it’s quite daunting.

So far, we had really ridden our luck, making swift progress where it mattered – early breakthroughs, validated direction, and some sort of

By |2021-08-03T08:12:26+05:30August 2nd, 2021|

Letter #3: Strange Times

Dear Friend of Ashaya,

It is a strange time to write to you about our progress at Ashaya.

As history anticipated, the second wave is throttling us here in Pune and India. Fortunately, we have been healthy so far, but many of our friends, our extended families,

By |2021-05-04T21:09:00+05:30May 4th, 2021|

Letter #2: It’s Lab Time!

Dear Friend of Ashaya,

It’s 2021 already, and an entire month of the new year has almost passed.

We have made a ton of progress in the last three months, but we still feel like

By |2021-05-04T21:08:34+05:30January 26th, 2021|

Letter #1: We Have A Scientist

Dear Friend of Ashaya,

My goal is to keep you in the loop as this journey unfolds. To start with, you can expect updates every quarter. If you see us falling off a cliff

By |2021-05-04T21:08:45+05:30October 16th, 2020|


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