Only once we have managed to extract significant margin from the waste will we look to impact waste-pickers and kabadiwallas. The thought process here is that we do not want to disrupt value chains unless we have tech that works. At Ashaya, there’s no room for false hope.
Ideally, we will use our profits/margin on two aspects: (1) permanent upliftment of waste-pickers and kabadiwallas, and (2) cross-subsidizing the recycling of other low-value waste.
Our eventual goal is to create decentralized “material cradles” or recycling centres at the sub-district level across India that upcycle all types of municipal solid waste, formalize and incorporate the informal sector, and are financially sustainable, mini-manufacturing units.