Ashaya is a social enterprise that aims to increase the value of waste through technological and scientific innovations in recycling and then fairly redistribute that value to stakeholders in the supply chain, especially those who are the poorest: waste-pickers.

Our three guiding principles are:

We want to marry the best of the non-profit space with the best of the for-profit space while maintaining a long-term focus.


We want to work on all types of waste, but we got to start somewhere. Plastic waste is generally high-value and nimble, so it makes sense to start there. We are developing recycling processes to treat three different types of it: multi-layered plastic (MLP), polycotton and polyethylene terephthalate (PET). MLP and polycotton are generally considered to be low-value plastic waste while PET is high-value, serving as a hedge.

Our goal is to convert this waste into high-quality 3D printing filament which we will then use to produce high-margin products such as educational toys and healthcare educational prototypes. 3D printing allows us to be nimble and rapidly adapt our products to market demand, allowing for the optimization of feedstock.

We will use our profits/margin on two aspects: (1) upliftment of waste-pickers and (2) cross-subsidizing the recycling of other low-value waste. Throughout this process, we will focus on incorporating waste-pickers and kabbadiwalas wherever we can.

Our eventual goal is to create decentralized “resource cradles” or recycling centres at the sub-district level across India that upcycle all types of municipal solid waste, formalize and incorporate the informal sector, and are financially sustainable, mini-manufacturing units.

We have a lot left to figure out, and a long way to go.
If you’re interested in joining our journey, email us, or sign up below to get regular updates.

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